Entries in directories improve the visibility of your website to the search engines because they allow you to specify a link to your website. In addition directories are extremely popular with the search engine 'robots' - the programs that automatically seek out websites and catalogue them in the search engines. Submitting to directories is a great way to build links and increase your search engine rankings.
Free or Paid?
When choosing directories going for the paid ones can be better because the links will last for as long as you pay. Many of the free directories seem to disappear or delete links after a year or so. However, there are a few free directories out there that should always be used - directories that have stood the test of time.
Varying Your Description
Many directories will provide you with your own page about your business. If you have the same description on every page across different directory websites, then many of these will be seen as duplicate content by the search engines and your links will get devalued.
To avoid this, write a unique and substantial description for every single directory (200+ characters works best). Make sure the descriptions accurately mirror your products and services and that they read well.
The Top 10 Directories
Here’s a list of the top free and paid general directories to get you started.
5 of the best free directories include:
5 of the best paid directories include:
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