Eagle Web Solutions E-zine Newsletter November 2007
Welcome

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This edition features Free Internet Advertising and Understanding Search Engines.


We welcome your feedback. If there is any Internet issue you’d like to see covered then please email info@eaglewebs.co.uk

  
 
  In this Edition:
Free Internet Advertising

FREE Internet advertising until January 2008

Visit www.bromsgroveandredditchpages.co.uk

Launched on the 1st September 2007, www.bromsgroveandredditchpages.co.uk is an exciting new local business website serving residents and businesses within the Bromsgrove, Redditch and surrounding areas. "The website builds on the great success of the Bromsgrove and Redditch Pages monthly business directory." says proprietor Colin Hornsby.

It’s main features are:
  • FREE until January 2008.
  • Simple to navigate.
  • Promotes a wide range of local services and products.
  • Support for local business with affordable advertising.
  • Free library of helpful business advice and information.
  • Enables local businesses to gain an Internet presence with no set up costs.


To take advantage of the offer of TOTALLY FREE advertising until January 2008* log on to www.bromsgroveandredditchpages.co.uk, go to the "Advertise with us" page, choose your category and then upload your business details. It’s as simple as that!


SIGN UP TODAY AND OPEN ANOTHER CHANNEL FOR YOUR
CUSTOMERS TO CONTACT YOU!

WHAT HAVE YOU GOT TO LOSE?


*From January 2008 there will be a charge of £8.00 or £12.50/mth should you wish to continue advertising. We will contact you prior to this to take your instructions. Taking advantage of this free offer puts you under no obligation.

Understanding Search Engines

Five years ago getting a high ranking in the search engines was relatively easy. However as search engines have matured it has become much more difficult to get to the top of the list.

One of the best ways to achieve a high ranking now is to have one of the best pages about your topic and lots of people agreeing that it is one of the best by linking to it. Before explaining how to get high rankings in the search engines it is important to understand some basics about search engines.

Search engine owners want you to believe that theirs is the best in the world. To do this they must achieve one thing: accuracy. People only use a search engine for one reason and that is to find what they are looking for. The reason Google became number one was that for several years they had the most accurate results. So if you want to get a high ranking in a search engine for the terms your pages are about, then you must give the search engine what it is looking for: accurate content. The search engines became more accurate because now they look primarily at one thing. That one thing is content. The only way for a search engine to find out what a page is about is to scan the page and see what it is about. Yes, there are a few other things the search engine looks at but none of those things matter if the content does not match what people are typing in a search engine. If you want to rank high in the search engines, you must make a great page specifically about the topic that the page is about. It also matters how you put your content on the page. One of the things search engines look at now is ‘natural language’. You cannot just put a search term a bunch of times on the page. It is true than once upon a time that worked. But writing lists of search terms no longer works. Search engines look at how many times a term shows up in a sentence and how many times it shows up in a paragraph. In a normal paragraph you will not have a search term that shows up 6 to ten times. When a search engine sees this it counts against you and not for you. The same is true about sentences. So be careful how you word your content. Try not to put the same term multiple times in a sentence or several times in a paragraph.

It is also a good idea to make sure you write in complete sentences and make your content read well. This is not just a good idea for search engine consideration but also for the reader of your page. You want them to find the page informative and easy to read. Having them come back and telling their friends about the page is important. If they find it interesting enough, they may just give you that all-important link to your page.

Here are some other things to consider about content:

1. Content. The content of your page is not just limited to the words written on the page. Search engines also look at how you present your content and what you say about it. For example, every page in your website should have a title. This is the first thing written on the page, such as the title to an article. When you present a title you effectively place it as a heading. To be effective your heading needs to be about the same thing as the rest of the content of your page.

2. Meta tags. Search engines also give you two places to tell them what you think your content is about. This is done through your meta title and description tags. These are the only two meta tags that most search engines look at so far as determining how they are going to rank your page. The meta title is the place where you tell the search engine what your page is about. It can be exactly the same as the title or heading that you have on the page itself. The meta description tag gives you the opportunity to describe the content of the page to the search engine, and needs to be short and to the point.

3. One topic. Last but not least is the overall content of the page. Make each page about one thing. The more topics your page talks about the less credit you get for each topic.


Contact Us

Eagle Web Solutions
Regency House
48 Birmingham Road
Bromsgrove B61 0DD 		Tel: 01527 576 555
Fax: 0870 762 2062
Email: info@eaglewebs.co.uk
Website: http://www.eaglewebs.co.uk/
Skype: eaglewebs
Eagle Web Solutions is a trading division of VIZICO Limited.
VIZICO Limited is a company registered in England and Wales with company number 5032884.
Registered Company Address: 1 Southmead Drive, Bromsgrove, B60 1JF.
 
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